Global SaaS marketer with a passion for growth and sustainability.
I’m currently available for consulting engagements.
A bit about me: -
Strategic, commercial, results-driven leader
Outstanding b2b marketing strategy and execution
Global thinker with extensive experience in launch / GTM
Effective manager that leads with candor, efficiency, passion and performance
SaaS marketing leader with global experience leading teams from London, Toronto and Silicon Valley. See a few projects I loved working on here.
UserZoom
Built and matured the marketing function to deliver predictable pipeline at a critical time in company growth trajectory on the approach to $100M ARR. Introduced strategic approach to optimise entire demand function alongside awareness initiatives that drove high levels of engagement and shifted perception amongst key audiences.
Medallia
As CMO I took the company through IPO, refreshed the brand, drove international expansion and launched growth programs that delivered millions in revenue and influenced significant deal volume.
Drove adoption of strategic ads products with substantial revenue impact. Launched Google Analytics Premium, App Ads and attribution products. As Canada country leader I accelerated growth in SMB & enterprise and improved brand metrics with local reputation programs.
Publishing
Multiple roles across consumer and B2B tech that transformed print brands to multi platform businesses. Built growth teams that launched digital and event brand extensions to drive profitable revenue, x4 to baseline